E3: Back to the Front With eight shows under my belt I’m no stranger to the Electronic Entertainment Expo – or E3, the world’s largest industry event for video games. Held in June across three days and attended by over 50,000 people at the Los Angeles Convention Centre, E3 is the place to announce new[…]
Eugene Afanassiev brings a range of visual and written storytelling skills to his role as a Senior Account Executive, including experience as a photographer and assistant casting director. Eugene joins us from Auckland PR agency Camino where he supported public relations campaigns for ad agencies, motoring brands and national science organisations. An Arts graduate from Auckland University, Eugene was a[…]
At Pursuit we’ve always sought to embrace technology (appropriately and effectively) in client campaigns where it makes sense. So, we’re pleased to announce we have created a sister agency called InGame which specialises in video games for marketing, training and social change. Gaming is increasingly mainstream, with over 60% of online New Zealanders having played[…]
(1 April 2010) We’re pleased to lift the lid on our Pursuit PR brand video (Click on the images to view it on YouTube). The video brings Pursuit PR’s brand story – high energy challenges, a continuous journey, clear goals – to life with star-studded cameos. Making the video was a fantastic experience, but Nevada[…]
There is nothing like a logo to polarise opinion, just ask London 2012 and its brand creator Wolf Olins, and the new brand Auckland is no exception. I should start by saying I like the new Auckland logo, aesthetically it speaks to me. Simply I think it looks nice and the colour palette is pretty[…]
Congratulations to Zeacom founder and CEO, Miles Valentine, who walked away with this year’s Ernst & Young Entrepreneur of the Year Award in the technology category. The awards recognise entrepreneurs who have created and developed innovative businesses which have been successful in their chosen markets. Miles and the four other category winners will now compete[…]