Gavin Ogden (@gavinogden) has joined us as Senior Account Manager. Gavin is a former technology journalist with over a decade of experience in the UK and New Zealand media and communications agencies. In London he was editor of high profile titles such as Computer and Video Games.com and the Official Xbox Magazine, before moving to Auckland[…]
We’ve always said our international partner Text100 Global Communications is a great company, and now Mashable does too, listing the agency in its top seven best companies to work for. This matters because when we introduce clients to Text100 offices around the world or support a global account in New Zealand, we can pretty much[…]
Congratulations to LiveLink for closing a second round of angel funding and merging with tech and marketing partner Rocketseed in October. The Rocketseed deal gives the guys extra scale and resources to fast track their plans. We have history with Jason and Craig, first meeting them when Jason was marketing director at our client Zeacom.[…]
We’re now part of the global agency team supporting BlackBerry, working with longstanding partners Text 100 and new colleagues APCO Worldwide. As the post on MediaConnect.com.au says on 20 June: The Australian team of Text100 has officially commenced work on the BlackBerry account, after the telecommunications company consolidated around 80 per cent of its global[…]
That the New Zealand Hi-Tech Awards goes from strength to strength sure bodes well for the industry. This year some 750 people attended, with apparently a record number of entries. Three Pursuit clients collected awards on the night. Congratulations to Biomatters(Best Emerging Company), IBM NZ(Best Contribution to the New Zealand Hi-Tech Sector by a Multinational)[…]
Any industry worth watching needs some numbers to track its progress. We follow two reports which are now into their third year or longer. Greg Shanahan’s TIN200 report covers the top line results of NZ’s biggest technology companies and does a grand job of providing the numbers behind the headlines to promote the sector. Total revenue[…]
In addition to his day job at Pursuit Stephen is an active gamer, both player and developer. Dig a bit deeper and the link between communications consultancy and gaming becomes clearer. Businesses and even the army already use games to simulate training scenarios while brands want sophisticated new ways to connect with consumers. How[…]
One of the benefits of Web 2.0 and related technologies for a PR agency like ours is the ability to create multimedia in-house. Websites and video which was previously outsourced can be developed quickly and cost effectively for a campaign or new business pitch. Of course, just being in a video doesn’t guarantee the message any good or understood, but[…]
An important part of Pursuit’s value to clients is being connected to international networks, informal and formal. One of the latter is our licenced partner relationship with Text 100, a global PR firm named Asia Pacific Technology Consultancy of the Year 2009 by industry journal The Holmes Report. See the write up at The Holmes[…]
Pursuit is the New Zealand partner of global PR firm Text 100. Pretty useful for sharing ideas and intel on communications trends, not to mention supporting clients offshore. I’m planning a trip to Sydney to catch up with clients and colleagues – check out the team on their new Facebook page Text100 Public Relations Sydney.