MEDIABIZ09 has come and gone. Media training is a fact of life, despite the anxiety it causes MediaFizz 09. We run plenty of media training sessions for clients in the IT sector. The challenge for New Zealand tech executives is more about effectively communicating new concepts and technologies to mainstream audiences and less about ‘ducking for cover’. Understanding ‘what is news’, what the media need[…]
Bragging rights between Kevin Rudd and his opposition number Malcolm Turnbull over their respective online presence have taken a new turn, according to yesterday’s The Age newspaper Texting Turnbull catches the Twitter bug. Basically the argument is that Rudd has been on microblogging site Twitter longer, but Turnbull writes his own posts! The question of[…]
It’s no surprise that Australia remains a regular port of call for NZ tech companies. The latest Technology Investment Network report shows a slight increase in export sales by value to Australia by the top 100 Kiwi tech companies. (Up 1% to 26% this year.) Some clients want a local agency in Australia (we use our partner, Text[…]
A by-product of sustainability hitting the mainstream agenda is the boon it provides for the media and marketing industries. ‘Green’ pages are growing like topsy – just like ‘tech’ pages did in the late nineties. One of the more readable titles in the emerging Lifestyles of Health and Sustainability (LOHAS) segment is ‘Good’ from HB media, which promises to be[…]
MEDIA RELEASE: Gen-i, a member of the Telecom Group, has appointed Pursuit Public Relations to handle its external communications in New Zealand. Reporting to Carmela Salisbury, Communications & Media Manager, Pursuit’s brief is to communicate Gen-i’s strategy, solutions and client value propositions as it aims to become Australasia’s leading ICT services provider. Jo Allison, Gen-i’s[…]
MEDIA RELEASE: A new public relations consultancy, Pursuit, has been created following the management buy-out of Text 100 New Zealand by senior consultants Paul O’Leary and Stephen Knightly. Pursuit will become the New Zealand licensed partner of Text 100, a global public relations firm with 32 offices worldwide. Text 100’s Regional Operations Director Steven Murphy[…]