As part of the Text 100 Global Survery, Pursuit PR surveyed many of NZ’s leading bloggers. Here is a breakdown of NZ specific results. Overall, most of the international findings apply locally – indicating that our bloggers are reasonably sophisticated and in sync with international practices. The biggest difference locally is the volume of PR[…]
Social media campaigns continue to grow in prominence, and bloggers in particular tells us they’re increasingly being contacted by businesses and PR agencies. While most bloggers (90%+) are happy to be contacted, it has to be done right. Last year’s Asia Pacific survey of bloggers’ preferences when dealing with PR has gone global. This year[…]
Our international partner Text 100 and its research arm Context Analytics have just released their Media Prominence Study (download PDF here). The study suggests that public relations/media relations may have a greater impact than advertising on brand value – especially for companies with complex products and high-involvement sales processes. For technology and computing brands (eg, Apple,[…]
The latest KEA (Kiwi Expat Association) newsletter mentions that Auckland-founded Right Hemisphere has won an American Business Awards ‘Stevie’ for outstanding sales achievement. The ‘Stevie Awards’ have been described as “the Oscars of the business world”, so this is a great endorsement not just of five good quarters of sales growth but of building a[…]
I’ve just appeared in this week’s video podast over at iJumpTV talking about the Asia Pacific research Pursuit did with Text 100 earlier in the year into how PR practitioners should best engage with bloggers. We did the research a little while ago, so here are relevant links for anyone looking for more detail: How[…]
And so did I. Seems it was all my fault. Check out his well-crafted, and most importantly, personalised video direct mail from the Obama US Presidential campaign. What’s particularly fresh is that this is the first time I’ve seen personalisation (ie, YOUR name) embedded this comprehensively into a video. Personalisation (helped by the verisimilitude of the[…]
Today is Blog Action Day – a global online conversation to get bloggers everywhere talking about an issue that matters. This year it’s poverty. By having blogs all around the world talking about poverty in some way, they aim to “change the conversation that day, to raise awareness, start a global discussion and add momentum[…]
Is there anybody out there? Not always. We recently carried out a feasibility study for a B2B software company evaluating whether to engage with bloggers in three target vertical markets around the world. Blogger engagement (and other social media) seemed an appropriate strategy. The client’s software is tailored to each vertical, they have credible customers[…]
We’re pleased to welcome Sandy Simpson to the Pursuit team as a Senior Account Manager. Sandy has over a decade of PR and marketing communications experience gained at some of the UK’s leading PR consultancies. This includes great business to business, economic development and innovation work which makes her an ideal fit for Pursuit. Like[…]
The Wall Street Journal has a useful reality check on blogging in this post – Most Corporate Blogs Are Unimaginative Failures – about a report by Forrester into corporate B2B blogs. Here are some highlights: Not only are these corporate blogs boring as paint, but the businesses behind admit they don’t have much value. But[…]