E3: Back to the Front With eight shows under my belt I’m no stranger to the Electronic Entertainment Expo – or E3, the world’s largest industry event for video games. Held in June across three days and attended by over 50,000 people at the Los Angeles Convention Centre, E3 is the place to announce new[…]
Eugene Afanassiev brings a range of visual and written storytelling skills to his role as a Senior Account Executive, including experience as a photographer and assistant casting director. Eugene joins us from Auckland PR agency Camino where he supported public relations campaigns for ad agencies, motoring brands and national science organisations. An Arts graduate from Auckland University, Eugene was a[…]
Gavin Ogden (@gavinogden) has joined us as Senior Account Manager. Gavin is a former technology journalist with over a decade of experience in the UK and New Zealand media and communications agencies. In London he was editor of high profile titles such as Computer and Video Games.com and the Official Xbox Magazine, before moving to Auckland[…]
We’ve always said our international partner Text100 Global Communications is a great company, and now Mashable does too, listing the agency in its top seven best companies to work for. This matters because when we introduce clients to Text100 offices around the world or support a global account in New Zealand, we can pretty much[…]
We’re now part of the global agency team supporting BlackBerry, working with longstanding partners Text 100 and new colleagues APCO Worldwide. As the post on MediaConnect.com.au says on 20 June: The Australian team of Text100 has officially commenced work on the BlackBerry account, after the telecommunications company consolidated around 80 per cent of its global[…]
(1 April 2010) We’re pleased to lift the lid on our Pursuit PR brand video (Click on the images to view it on YouTube). The video brings Pursuit PR’s brand story – high energy challenges, a continuous journey, clear goals – to life with star-studded cameos. Making the video was a fantastic experience, but Nevada[…]
In addition to his day job at Pursuit Stephen is an active gamer, both player and developer. Dig a bit deeper and the link between communications consultancy and gaming becomes clearer. Businesses and even the army already use games to simulate training scenarios while brands want sophisticated new ways to connect with consumers. How[…]
One of the benefits of Web 2.0 and related technologies for a PR agency like ours is the ability to create multimedia in-house. Websites and video which was previously outsourced can be developed quickly and cost effectively for a campaign or new business pitch. Of course, just being in a video doesn’t guarantee the message any good or understood, but[…]
An important part of Pursuit’s value to clients is being connected to international networks, informal and formal. One of the latter is our licenced partner relationship with Text 100, a global PR firm named Asia Pacific Technology Consultancy of the Year 2009 by industry journal The Holmes Report. See the write up at The Holmes[…]
As part of the Text 100 Global Survery, Pursuit PR surveyed many of NZ’s leading bloggers. Here is a breakdown of NZ specific results. Overall, most of the international findings apply locally – indicating that our bloggers are reasonably sophisticated and in sync with international practices. The biggest difference locally is the volume of PR[…]