Our international partner Text 100 and its research arm Context Analytics have just released their Media Prominence Study (download PDF here). The study suggests that public relations/media relations may have a greater impact than advertising on brand value – especially for companies with complex products and high-involvement sales processes. For technology and computing brands (eg, Apple,[…]
The latest KEA (Kiwi Expat Association) newsletter mentions that Auckland-founded Right Hemisphere has won an American Business Awards ‘Stevie’ for outstanding sales achievement. The ‘Stevie Awards’ have been described as “the Oscars of the business world”, so this is a great endorsement not just of five good quarters of sales growth but of building a[…]
MEDIABIZ09 has come and gone. Media training is a fact of life, despite the anxiety it causes MediaFizz 09. We run plenty of media training sessions for clients in the IT sector. The challenge for New Zealand tech executives is more about effectively communicating new concepts and technologies to mainstream audiences and less about ‘ducking for cover’. Understanding ‘what is news’, what the media need[…]
I’ve just appeared in this week’s video podast over at iJumpTV talking about the Asia Pacific research Pursuit did with Text 100 earlier in the year into how PR practitioners should best engage with bloggers. We did the research a little while ago, so here are relevant links for anyone looking for more detail: How[…]
And so did I. Seems it was all my fault. Check out his well-crafted, and most importantly, personalised video direct mail from the Obama US Presidential campaign. What’s particularly fresh is that this is the first time I’ve seen personalisation (ie, YOUR name) embedded this comprehensively into a video. Personalisation (helped by the verisimilitude of the[…]
There is nothing like a logo to polarise opinion, just ask London 2012 and its brand creator Wolf Olins, and the new brand Auckland is no exception. I should start by saying I like the new Auckland logo, aesthetically it speaks to me. Simply I think it looks nice and the colour palette is pretty[…]
Congratulations to Zeacom founder and CEO, Miles Valentine, who walked away with this year’s Ernst & Young Entrepreneur of the Year Award in the technology category. The awards recognise entrepreneurs who have created and developed innovative businesses which have been successful in their chosen markets. Miles and the four other category winners will now compete[…]