As part of the Text 100 Global Survery, Pursuit PR surveyed many of NZ’s leading bloggers. Here is a breakdown of NZ specific results. Overall, most of the international findings apply locally – indicating that our bloggers are reasonably sophisticated and in sync with international practices. The biggest difference locally is the volume of PR[…]
Social media campaigns continue to grow in prominence, and bloggers in particular tells us they’re increasingly being contacted by businesses and PR agencies. While most bloggers (90%+) are happy to be contacted, it has to be done right. Last year’s Asia Pacific survey of bloggers’ preferences when dealing with PR has gone global. This year[…]
I’ve just appeared in this week’s video podast over at iJumpTV talking about the Asia Pacific research Pursuit did with Text 100 earlier in the year into how PR practitioners should best engage with bloggers. We did the research a little while ago, so here are relevant links for anyone looking for more detail: How[…]
Today is Blog Action Day – a global online conversation to get bloggers everywhere talking about an issue that matters. This year it’s poverty. By having blogs all around the world talking about poverty in some way, they aim to “change the conversation that day, to raise awareness, start a global discussion and add momentum[…]
Is there anybody out there? Not always. We recently carried out a feasibility study for a B2B software company evaluating whether to engage with bloggers in three target vertical markets around the world. Blogger engagement (and other social media) seemed an appropriate strategy. The client’s software is tailored to each vertical, they have credible customers[…]
The Wall Street Journal has a useful reality check on blogging in this post – Most Corporate Blogs Are Unimaginative Failures – about a report by Forrester into corporate B2B blogs. Here are some highlights: Not only are these corporate blogs boring as paint, but the businesses behind admit they don’t have much value. But[…]
While our recent Asia-Pacific survey of bloggers had a small number of NZ bloggers quantitatively, we conducted in-depth qualitative interviews with many, so I feel it is valid to share some observations about the NZ blogosphere. Kiwi bloggers welcome PR contact and don’t seem to be drowing in spam. This surprised me, but even some of[…]
Pursuit was recently involved in survey of 153 Asia-Pacific bloggers in conjunction with Text 100, the global PR agency we partner with. The results of the survey (PDF) aim to help the PR industry and clients better understand bloggers in the Asia Pacific region. We interviewed a number of New Zealand bloggers for the research. A[…]
One strategy I often propose to companies interested in getting involved in blogging is not to create your own blog, but to participate in other people’s blogs. Rather than trying to build your own audience following, you can go where the audience already is and join the conversation there. It’s a good ‘dipping your toe[…]
We’ve noticed a groundswell of NZ firms moving from thinking about blogging and peer media to actively trying things out. Here’s a top line view of our approach to blogger relations for one client, a Kiwi software exporter, which I’ll update as we go. In this case, we’re just at the stage of identifying the[…]