Our international partner Text 100 and its research arm Context Analytics have just released their Media Prominence Study (download PDF here). The study suggests that public relations/media relations may have a greater impact than advertising on brand value – especially for companies with complex products and high-involvement sales processes. For technology and computing brands (eg, Apple,[…]
MEDIABIZ09 has come and gone. Media training is a fact of life, despite the anxiety it causes MediaFizz 09. We run plenty of media training sessions for clients in the IT sector. The challenge for New Zealand tech executives is more about effectively communicating new concepts and technologies to mainstream audiences and less about ‘ducking for cover’. Understanding ‘what is news’, what the media need[…]
It’s no surprise that Australia remains a regular port of call for NZ tech companies. The latest Technology Investment Network report shows a slight increase in export sales by value to Australia by the top 100 Kiwi tech companies. (Up 1% to 26% this year.) Some clients want a local agency in Australia (we use our partner, Text[…]
A by-product of sustainability hitting the mainstream agenda is the boon it provides for the media and marketing industries. ‘Green’ pages are growing like topsy – just like ‘tech’ pages did in the late nineties. One of the more readable titles in the emerging Lifestyles of Health and Sustainability (LOHAS) segment is ‘Good’ from HB media, which promises to be[…]