While our recent Asia-Pacific survey of bloggers had a small number of NZ bloggers quantitatively, we conducted in-depth qualitative interviews with many, so I feel it is valid to share some observations about the NZ blogosphere. Kiwi bloggers welcome PR contact and don’t seem to be drowing in spam.  This surprised me, but even some of[…]

Pursuit was recently involved in survey of 153 Asia-Pacific bloggers in conjunction with Text 100, the global PR agency we partner with.  The results of the survey (PDF) aim to help the PR industry and clients better understand bloggers in the Asia Pacific region. We interviewed a number of New Zealand bloggers for the research.  A[…]