The NZ Blogosphere speaks: 2009 NZ Survey Results

As part of the Text 100 Global Survery, Pursuit PR surveyed many of NZ’s leading bloggers. Here is a breakdown of NZ specific results. Overall, most of the international findings apply locally – indicating that our bloggers are reasonably sophisticated and in sync with international practices.  The biggest difference locally is the volume of PR[…]

Doing PR with Bloggers: Global Survey Results

Social media campaigns continue to grow in prominence, and bloggers in particular tells us they’re increasingly being contacted by businesses and PR agencies.  While most bloggers (90%+) are happy to be contacted, it has to be done right. Last year’s Asia Pacific survey of bloggers’ preferences when dealing with PR has gone global. This year[…]