Gen-i Appoints Pursuit PR as Communications Agency

MEDIA RELEASE: Gen-i, a member of the Telecom Group, has appointed Pursuit Public Relations to handle its external communications in New Zealand.

Reporting to Carmela Salisbury, Communications & Media Manager, Pursuit’s brief is to communicate Gen-i’s strategy, solutions and client value propositions as it aims to become Australasia’s leading ICT services provider.

Jo Allison, Gen-i’s Head of Marketing, Capability and Channels, says, “I’m delighted to partner with  PR professionals who know our business, can think on their feet and are committed to helping us increase our position as New Zealand’s largest and most preferred ICT provider.”

Paul O’Leary, Pursuit Director, says, “Gen-i is New Zealand’s leading ICT services company and one of the most respected names in the local IT industry. The company has set itself some big goals and we’re excited about being part of that journey.”

Pursuit PR, which specialises in working for clients in the innovation and technology sector, was created in November 2007 following the buy-out of the New Zealand operations of global PR firm Text 100.

About Gen-i

Gen-i is at the forefront of helping clients take advantage of the convergence of technology and telecommunications, and the new opportunities this makes possible.

Gen-i works alongside its 3,300 corporate, government and business clients to deliver seamless and integrated ICT solutions.  A member of the Telecom New Zealand Group, Gen-i achieves this with the support of 3,300 highly skilled people in 17 locations across New Zealand and Australia.  For more information on Gen-i, visit www.gen-i.co.nz.

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