I’ve just appeared in this week’s video podast over at iJumpTV talking about the Asia Pacific research Pursuit did with Text 100 earlier in the year into how PR practitioners should best engage with bloggers.
We did the research a little while ago, so here are relevant links for anyone looking for more detail:
- How to engage bloggers research (blog post and links)
- Observations about kiwi bloggers (blog post)
- A summary of the research report (1.1 MB PDF)
iJump is a really good resource for anyone interested in social media, with some good local and international case studies.