MEDIABIZ09 has come and gone. Media training is a fact of life, despite the anxiety it causes MediaFizz 09.
We run plenty of media training sessions for clients in the IT sector. The challenge for New Zealand tech executives is more about effectively communicating new concepts and technologies to mainstream audiences and less about ‘ducking for cover’. Understanding ‘what is news’, what the media need and how to provide it cost effectively is all essential stuff for local firms wanting to work with the media in NZ and internationally.