Social media campaigns continue to grow in prominence, and bloggers in particular tells us they’re increasingly being contacted by businesses and PR agencies. While most bloggers (90%+) are happy to be contacted, it has to be done right.
Last year’s Asia Pacific survey of bloggers’ preferences when dealing with PR has gone global. This year our international partner Text 100 surveyed bloggers in 21 countries, with Pursuit surveying many of New Zealand’s leading bloggers.
Key findings
– More than 90 percent of the 449 bloggers surveyed welcome contact by PR people
– Most report a high level of regular contact from PR people, with more than 96% of bloggers in the US being contacted once a week or more (versus 36% in APAC and 65% in Europe)
– Email is the preferred form of contact, no matter which part of the globe bloggers reside; and SMS and IM universally are the least preferred forms
– Around half of all bloggers in APAC and Europe indicate their preferred form of contact on their blogs, and as a result of this survey, a number were planning to add their preferred form of contact if they weren’t already showing this. 88% of bloggers in APAC preferred an introduction before receiving information from PR people and corporations and many of these bloggers also wanted a face-to-face meeting
– Bloggers are united in their desire for distinctive content, particularly around new product developments and reviews, feedback on content posted on their blog, and interviews with key people
– Photographs are most frequently used form of supplied content, followed by charts and graphs, and video streaming
– Almost two thirds of bloggers in APAC and Europe intend to use more elements from SMRs (Social Media Releases) in the coming 12 months
– Microblogging is used by more than 75% of all bloggers, and those in APAC and Europe believe they are blogging more often because of microblogging
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