One of the benefits of Web 2.0 and related technologies for a PR agency like ours is the ability to create multimedia in-house. Websites and video which was previously outsourced can be developed quickly and cost effectively for a campaign or new business pitch. Of course, just being in a video doesn’t guarantee the message any good or understood, but the massive increase in video adds a new dimension for communicators. If the pen is mightier than the sword, user generated video is bigger than a B52. Flip Mino, (a client) is putting high definition camcorders into the hands of everyday consumers. See TVNZ Media7’s take on the democratisation of video below.
