In addition to his day job at Pursuit Stephen is an active gamer, both player and developer. Dig a bit deeper and the link between communications consultancy and gaming becomes clearer. Businesses and even the army already use games to simulate training scenarios while brands want sophisticated new ways to connect with consumers.
How long does it take to create a game? Just 48 hours if you watch this TVNZ Meda7 report from the Auckland leg of the Global Game Jam.
Rather than setting out purely to entertain, these games were made around the theme of ‘deception’ – but that could just as well be a message about your brand, public relations campaign or social cause. Sound interesting? Keep an eye on this space, more coming soon..