September 7th, 2010
At Pursuit we’ve always sought to embrace technology (appropriately and effectively) in client campaigns where it makes sense. So, we’re pleased to announce we have created a sister agency called InGame which specialises in video games for marketing, training and social change.
Gaming is increasingly mainstream, with over 60% of online New Zealanders having played a game of some form each month. InGame helps clients better engage with these audiences, by combining gaming principles with branding and training strategies.
Pursuit director Stephen Knightly has a long game development history in addition to marketing and PR. Stephen coordinates the Auckland Game Developers Meetup, is a board member of Creative Digital Content Auckland and has led successful marketing campaigns for many gaming studios. As a result, InGame has a network of New Zealand’s leading game developers and artists as well as marketers and trainers – afterall, the key thing a game has to be is fun.
Compared to interactive and digital agencies, InGame’s point of difference is its deep understanding of gaming: its psychology, range of possibilities and the high expectations that audiences have.
For more information check out the InGame website.
Entry Filed under: Pursuit PR