Experience
Our current and past client experience spans New Zealand’s innovation and technology landscape from award-winning local start-ups to the biggest multinational vendors.
Our services cover a variety of earned, social and owned communications for clients who range from high growth local start-ups to the world’s biggest brands. Recent examples include:
- Integrated influencer and strategic partnership programmes for global brands wanting to connect with New Zealand communities, including managing three multi-year sponsorships with health related NGOs.
- Working with thought leaders and early adopters publishing for their own communities on streaming platforms like Twitch and YouTube.
- Producing a range of high end video and interactive data visualisations to support corporate sales for one of the world’s best known brands.
- Avoiding medical and IT jargon by explaining a clients’ products, philosophy and advantages through visual storytelling using engaging illustrations, video and infographics.
- Activations as well as media launches and briefings for consumer and business brands in various locations nationwide, helping clients engage with audiences outside Auckland.
- Complete brand development to differentiate a software product from its stuffier competitors, including the value proposition, naming, logos, visual identity, sales collateral, video and written case studies, website and software interface.
- Raising the international profiles of New Zealand health IT, logistics and environmental monitoring device manufacturers in specialist industry publications and blogs.
- Advising New Zealand games developers on communications strategies for growing their international fans. In one instance, pitching a media tour to San Francisco secured positive coverage in four of the top five specialist US gaming press, leading to significant well-targeted web traffic.
- Leading a multi-year communications strategy on behalf of the New Zealand Game Developers Association to educate government and related creative industry leaders about the industry’s growing economic contribution and position on policy.
- Boosting the organic search engine rankings of a New Zealand software developer through targeting international IT and vertical trade media.
- Helping a biotechnology services company reposition itself from selling to individual scientists to being a credible high-value enterprise provider.