Social media campaigns continue to grow in prominence, and bloggers in particular tells us they’re increasingly being contacted by businesses and PR agencies. While most bloggers (90%+) are happy to be contacted, it has to be done right. Last year’s Asia Pacific survey of bloggers’ preferences when dealing with PR has gone global. This year[…]
Our international partner Text 100 and its research arm Context Analytics have just released their Media Prominence Study (download PDF here). The study suggests that public relations/media relations may have a greater impact than advertising on brand value – especially for companies with complex products and high-involvement sales processes. For technology and computing brands (eg, Apple,[…]
I’ve just appeared in this week’s video podast over at iJumpTV talking about the Asia Pacific research Pursuit did with Text 100 earlier in the year into how PR practitioners should best engage with bloggers. We did the research a little while ago, so here are relevant links for anyone looking for more detail: How[…]