Pursuit is a leading New Zealand business to business PR agency with extensive experience in the technology sector. Independently owned, we combine a responsive, entrepreneurial spirit with big agency best practices.
Based in High Street in Auckland’s CBD, we are trusted by some of the world’s largest tech brands, working collaboratively alongside regional comms teams to localise global briefs for New Zealand audiences.
Many of our Kiwi clients are internationally focused, and we help them build customer and industry relationships to break into new markets. Through the Convoy Network of independently owned tech and B2B-focussed PR agencies, we can tap into like-minded agency partners on the ground in over 50 locations worldwide.
Our services include media and influencer relations, stakeholder and industry relations, early stage company investor communications.
Pursuit was an early adopter of integrated video, social media and apps in comms programmes, and we work with several partners including InGame.co.nz to engage audiences via mobile, web and VR/AR.
All industries need strong ecosystems. We actively support our professional association, the Public Relations Institute of New Zealand, judging awards and mentoring.
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Pursuit understands SaaS and is a trusted partner providing media and B2B comms advice for Re-Leased across NZ and Australia. Their team is well connected with local media and we have been very pleased with the outcomes of the projects we have worked on together.
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Pursuit understands the PR and business issues facing early stage companies, and adjust their model to suit. They bring strategic ideas and first rate communication skills to the table that add value to our fast growing business.
As a fast growing tech company we don’t pretend to be experts in market research and comms. Having Pursuit PR lead that work for us has been outstanding, knowing we are in safe and experienced hands as we push out into global markets, freeing us up focus on our core business and what we do best as a team.
Pursuit really understand the start up and innovation ecosystem, who the players are and the drivers of the digital economy. As business owners and investors themselves, they can relate to our start up and owner-manager community.
Pursuit’s team really understand B2B communications and what it takes to represent a local or global brand to commercial customers, while managing internal stakeholders.
I enjoyed working with Pursuit and Fitbit to create behavior-changing activations and influencer campaigns to motivate Kiwis to be more active. Pursuit were instrumental in bringing our organisations together, strategically managing the relationship for mutual benefit year on year.
The team at Pursuit show a good understanding of the challenges faced by early stage technology companies taking on new markets. They’ve provided invaluable advice and input into a range of activities including investor relations, strategic planning, and production of marketing collateral.
The Pursuit team’s knowledge of the local digital market and understanding of the evolving nature of PR in the YouTube and social media generation was incredibly valuable. This knowledge coupled with his strategic insight helped Xbox NZ successfully launch many complex campaigns.
As my New Zealand communications partner, I relied heavily on Pursuit for insights and advice. They understand disruptive technologies and can work at pace, supporting a globally dispersed client team in a dynamic, issues-rich environment.
Pursuit understands SaaS and is a trusted partner providing media and B2B comms advice for Re-Leased across NZ and Australia. Their team is well connected with local media and we have been very pleased with the outcomes of the projects we have worked on together.
Learn the latest in international B2B comms and marketing from our ‘Convoy’ network colleagues located in 50 key tech sectors.
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Paul’s PR career has been agency-side in Wellington, London, Sydney and Auckland. Prior to co-founding Pursuit in 2007, Paul was the New Zealand MD of Text 100 Global Communications.
Rob is strong in written and visual storytelling for consumer and business audiences, and joined Pursuit after working with a global agency. Outside work he DJs and manages a music collective and inside work looks after the office playlist.
Holly joined Pursuit’s team in 2019, and works on consumer and business brands. She has also worked within the customer service division of a large Government agency. Holly is a Communications graduate from AUT in Auckland.
Stephen has extensive communications and digital marketing experience, gained in-house and with agencies in New Zealand and overseas.
Level 2, 9 High St
PO Box 106-804
Auckland Central 1143
New Zealand
info@pursuitpr.co.nz
or
paul@pursuitpr.co.nz
+64 9 913 7520
