Communications and PR that drives results

Proud to partner with early stage and established companies in New Zealand’s vibrant tech sector.

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We help tech brands become better known, understood and trusted

Pursuit PR is an Auckland-based business-to-business public relations agency founded in 2007, specialising in supporting technology, innovation and high-growth companies. We help start-ups and established brands become better known, understood and trusted — with the media, investors and industry audiences who matter most to their business.Led by director Paul O'Leary, Pursuit has worked with some of the world's best-known technology and consulting brands - including Meta, Deel, Arup, IBM, Fitbit and Lime- as well as fast-growing New Zealand companies across AI, clean tech, fintech and payments, insurtech, cyber security and online safety. A point of pride is a record of creating long standing, multi-year client relationships.As conventional marketing funnels fragment, earning visibility across media, search and AI platforms has become more important. A focused PR strategy helps early-stage companies earn attention — the first step to building the trust that drives business growth.Many of our clients are expanding internationally, and need support establishing media and influencer relationships in new markets. As the New Zealand partner in the Convoy Network — a global group of over 30 independent tech and B2B PR agencies across more than 50 cities — Pursuit can connect clients with specialist expertise in key markets worldwide.Our services include media and influencer relations, investor communications for early-stage companies, stakeholder and industry relations, and content and creative production. We collaborate with specialist partners including InGame.co.nz for mobile, web and immersive (AR/VR) audience engagement.With a reputation for being collaborative and commercially savvy, we combine an entrepreneurial approach with the strategic rigour of a larger agency. We actively support the PR profession in New Zealand through judging the PRINZ annual awards and mentoring professionals completing their APR accreditation.

Recent client experience

Meta
Deel
ARUP
InsurTechNZ
FreightInsure
Simfuni
POLi
IBM
Cyber Skills Aotearoa
DHL
FileInvite
SMX
Nectar
Signify
Javln
HSA Global
Quashed
Fitbit
Mega
Lime
Onside
Teknique
Auckland Seaplanes
Kayasand
Re-Leased
Ambit
E Star
Plattar
Rocos
Emergency Q
Wine Grenade

Pursuit understands SaaS and is a trusted partner providing media and B2B comms advice for Re-Leased across NZ and Australia. Their team is well connected with local media and we have been very pleased with the outcomes of the projects we have worked on together.

Tom Wallace
Founder & CEO, Re-Leased.com
Founder & CEO, Re-Leased.com

Agency partners are key to telling Deel’s story globally. In New Zealand, Pursuit has our back, engaging with media and industry partners on our behalf, providing local intel, and providing on the ground support for my regional colleagues. Dedicated, super experienced and just a great team, I would recommend them to any brand looking for representation across New Zealand.
Antonia Sanda
Director of Communications, Asia Pacific, at Deel
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Paul has a strong understanding of the media landscape and a practical, disciplined approach to shaping engagement. He is skilled at translating complex topics into clear, accessible narratives for a range of audiences and aligning messages with current context. I highly value the way we have worked together on short turnarounds and with senior stakeholders.

Arup
Kieran Jull - New Zealand Marketing Manager, Arup
Kieran Jull - New Zealand Marketing Manager, Arup

Paul leads InsurTechNZ, building its reputation among insurance and insurtech leaders within New Zealand and internationally. InsurTechNZ is one of the leading tech communities in the NZTech Group, a national not-for-profit formed to help connect, promote and advance the entire tech ecosystem.

Graeme Muller
CEO
CEO

Paul has been of great help with guiding our PR strategy at Quashed. Starting initially with a capital raise announcement, Paul has continued to support us with building our public profile and credibility with his expertise and strong network. Paul is well versed with tech startups and understands the ecosystem which we have found to be very helpful.

Justin Lim
Justin Lim, founder & CEO, Quashed Insurance
Justin Lim, founder & CEO, Quashed Insurance

Pursuit was the agency of record for the Meta family of apps in New Zealand for nine years until 2023. Their team consistently provided insightful media relations advice and on the ground support to our regional team during a period of dramatic growth and change in our business.

Joanna Stevens
Director of Communications, Australia & New Zealand, Meta
Director of Communications, Australia & New Zealand, Meta

Pursuit has provided a range of communications services to grow and protect JAVLN’s reputation, while flexing with our needs as a scale up. They understand our business and the wider insurtech space in New Zealand and Australia.

Dale Smith
Founder and CEO, JAVLN
Founder and CEO, JAVLN

Agency partners are key to telling Deel’s story globally. In New Zealand, Pursuit has our back, engaging with media and industry partners on our behalf, providing local intel, and providing on the ground support for my regional colleagues. Dedicated, super experienced and just a great team, I would recommend them to any brand looking for representation across New Zealand.

Antonia Sanda
Director of Communications, Asia Pacific, Deel
Director of Communications, Asia Pacific, Deel

Pursuit understands the PR and business issues facing early stage companies, and adjust their model to suit. They bring strategic ideas and first rate communication skills to the table that add value to our fast growing business.

Tim Warren
Co-founder and CEO, Ambit
Co-founder and CEO, Ambit

As a fast growing tech company we don’t pretend to be experts in market research and comms. Having Pursuit PR lead that work for us has been outstanding, knowing we are in safe and experienced hands as we push out into global markets, freeing us up focus on our core business and what we do best as a team.

Morris Pita
Founder & CEO, Emergency Q
Founder & CEO, Emergency Q

Pursuit really understand the start up and innovation ecosystem, who the players are and the drivers of the digital economy. As business owners and investors themselves, they can relate to our start up and owner-manager community.

Juliette Simm
The Icehouse
The Icehouse

Pursuit’s team really understand B2B communications and what it takes to represent a local or global brand to commercial customers, while managing internal stakeholders.

Snehal Chauhan
End-user and Channel Marketing Manager, Signify
End-user and Channel Marketing Manager, Signify

I enjoyed working with Pursuit and Fitbit to create behavior-changing activations and influencer campaigns to motivate Kiwis to be more active. Pursuit were instrumental in bringing our organisations together, strategically managing the relationship for mutual benefit year on year.

Sue Brewster
Former Business Development Director, Diabetes NZ
Former Business Development Director, Diabetes NZ

The team at Pursuit show a good understanding of the challenges faced by early stage technology companies taking on new markets. They’ve provided invaluable advice and input into a range of activities including investor relations, strategic planning, and production of marketing collateral.

Hamish Elmslie
CEO, Wine Grenade
CEO, Wine Grenade

The Pursuit team’s knowledge of the local digital market and understanding of the evolving nature of PR in the YouTube and social media generation was incredibly valuable. This knowledge coupled with his strategic insight helped Xbox NZ successfully launch many complex campaigns.

Jason Spiller
Former Xbox Category Lead, Microsoft NZ
Former Xbox Category Lead, Microsoft NZ

As my New Zealand communications partner, I relied heavily on Pursuit for insights and advice. They understand disruptive technologies and can work at pace, supporting a globally dispersed client team in a dynamic, issues-rich environment.

Clancy Dobbyn
Former Communications Manager, Lime, Asia Pacific
Former Communications Manager, Lime, Asia Pacific

Pursuit understands SaaS and is a trusted partner providing media and B2B comms advice for Re-Leased across NZ and Australia. Their team is well connected with local media and we have been very pleased with the outcomes of the projects we have worked on together.

Tom Wallace
Founder & CEO, Re-Leased.com
Founder & CEO, Re-Leased.com

What we offer

Strategy

  • Brand positioning and key messaging
  • Thought leadership
  • Communications strategy
  • Issues and crisis management
  • Market research and user research

Communications

  • Media relations
    - NZ and international
  • Investor communications for start ups and early stage companies
  • Influencer and industry relations
  • Social media and community management

Creative

  • Sales enablement collateral
  • Content marketing
    Video production
  • AR/VR
  • Infographics and design
Let's get started

Resources

Learn the latest in international B2B comms and marketing from our ‘Convoy’ network colleagues located in 50 key tech centres worldwide.

Innovation in Insurance - a study by Deloitte in partnership with InsurTechNZ

The State of Innovation in Insurance in Australia and New Zealand 2024

Download eBook

Global Cyber Security Comms

Convoy PR Group's guide to launching a multi-regional PR or marketing campaign for your cyber-security brand. Pursuit PR is the New Zealand member of the Convoy Network, supporting tech brands globally.

Download eBook

Building a thriving insurtech ecosystem

A conversation between Simone Dossetor and Paul O'Leary for InsurTech Australia

Download eBook

Find your prospect

How to generate leads in the new era of b2b marketing - an e-book by Convoy PR Group

Download eBook

Leadership

Paul O'Leary

Paul O'Leary

Director

Paul O'Leary is a co-founder and director of Pursuit PR, with two decades of experience in corporate communications and B2B public relations. He has developed and led communications strategies for some of New Zealand's most prominent technology companies as well as global brands including Deel, Meta, IBM, Arup, Fitbit and Lime. Paul specialises in helping technology companies, from early-stage start-ups to established international businesses, build credibility with media, investors and industry audiences. His sector experience spans AI (beginning with IBM Watson), insurtech and fintech, IoT, clean tech, cyber security and HR-tech, across New Zealand and Australia. He is an experienced media trainer, having prepared spokespeople across both countries to engage journalists on complex business and technical topics. Paul also leads InsurTechNZ, one of New Zealand's most active technology sector communities, building its profile among insurance and insurtech leaders locally and internationally. Paul is a member of the Public Relations Institute of New Zealand (PRINZ) and serves as a judge of the annual PRINZ Awards and a mentor in the APR accreditation programme.

Contact us

5/48 High Street
Auckland CBD 1010
New Zealand
info@pursuitpr.co.nz
+64 272795742

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