Many early-stage Kiwi tech firms expand into multiple markets simultaneously, spreading their resources while tackling established competitors. Pursuit helps New Zealand start-ups and scale-ups build their profile in new markets, starting with Australia and extending into the UK, USA and Canada, Singapore and beyond.

We provide international PR support in two ways. For companies preparing to enter a new market from New Zealand, we develop the media strategy, messaging and collateral needed to land with credibility from day one. For companies ready to establish an in-market presence, we work alongside our partner agencies including Archetype, a global ‘full service’ communications and digital marketing firm, and the Convoy Network, an alliance of independent B2B and tech-focused PR agencies across more than 50 cities worldwide.

New Zealand technology companies have genuine advantages when entering international markets: innovative solutions, compelling founder stories, and a reputation for pragmatism that resonates with international buyers. What they often lack is the local media relationships, cultural context and industry connections that make the difference between a launch that lands and one that doesn't. That's where Pursuit's experience and international agency networks add direct value.

Pursuit has supported New Zealand companies expanding into Australia and beyond, in sectors including insurtech, commercial property leasing, IoT asset management tools and health tech (shared care portals and hospital capacity planning).